Last night, UNIQLO launched SPRZ NY (“Surprise New York”) at UNIQLO 5th Avenue. Activaire created a special SPRZ music program which you can hear on the SPRZ floor. UNIQLO describes the project as “a new global project where art and fashion meet.” The line , created in partnership with MOMA, currently features clothing with artwork from handful of artists including Andy Warhol, Jackson Pollock, Keith Haring, Jean-Michel Basquiat, Ryan McGinness, Jack Pierson, Lawrence Wiener, and Sarah Morris.
Officially open to the public today, the SPRZ floor features a full Starbucks bar in the retail area. The floor is great and we loved so many things in the collection. If you see us rocking the Keith Haring print shorts the next time you see us, then you’ll know where we got them!