Soundtrack classifies songs and computes similarity, great for personal novelty, wrong goal for a commercial space, which needs brand congruence, not variety.
In-store messaging, real-time rollout, role-based fleet access, native Sonos/Q-SYS/Marshall, and Epicentre hardware, none of which Soundtrack ships.
On Enterprise we build a program from scratch around your brand. Soundtrack’s tool is self-serve assembly from its catalog.
If you're a single-location operator who just wants "Spotify but legal," and the chart-pop catalog fits your space, Soundtrack is a clean product for that. If music is part of your brand, or you're running more than one location, Curator Now is the right call.
Soundtrack Your Brand is a business music service founded in 2013, spun out of Spotify, using an algorithmic recommendation engine built on Spotify's catalog. It is licensed for commercial use.
Both are fully licensed. Curator Now is built on 27 years of human music supervision. Soundtrack Your Brand uses an algorithmic engine rooted in Spotify's catalog and recommendation system.
Soundtrack pricing starts around $35–39 per zone per month. Curator Now starts at $35 per zone per month for Basic and $50 for Pro, with human curation and brand-aligned scene design included.
Curator Now's catalog is built by real music heads, DJs, A&R, and brand designers, with scenes designed for hospitality contexts. Soundtrack offers algorithmic playlists tuned by genre and mood.