Elle magazine tapped Activaire to curate and supervise music for an ALDO fashion film. The project was the most engaging online campaign of Fall 2013. Both ALDO and ELLE loved artist Hesta Prynn whose track “Can We Go Wrong” backs the interactive, shoppable, “choose your own adventure” commercial. The interactive fashions film aired on ALDO.com, Elle.com, and in NYC taxi cabs in tandem with ELLE’s September issue. Elle featured Hesta in the same month’s issue.
ALDO + ELLE Give Me Shoes FALL 2013 Shoppable “Choose Your Own Adventure” Campaign