Clients & Case Studies

Neiman Marcus

Neiman Marcus Fashion Forward

Client: Neiman Marcus
Date: December 27, 2013
Category: Retail

Recognized worldwide as an authority in fashion retail, Neiman Marcus reliably delivers inspiring experiences across all design channels– including product, atmosphere, and communication. For over 100 years, the American luxury shopper has placed confidence in Neiman Marcus to present to them a shopping experience of avant-garde excellence. When the same old background music solutions began to fail them, Neiman Marcus turned to Activaire for a fresh start.

With less than 60 days lead time, Activaire’s design and technology teams developed and deployed a uniquely tailored audio brand solution for Neiman Marcus. Activaire’s Epicentre Media Players were installed in 50 Neiman Marcus stores in a nationwide rollout. The rollout also included full-store integration of all-new A/V systems and re-zoning.

Activaire curates the fashion forward audio environment of Neiman Marcus specifically to appeal to Neiman Marcus’ core customer and targeted audience. Activaire describes the Neiman Marcus sounds as “Classically Pretty and Unmistakably Cool”.

During the launch period of this program, Neiman Marcus experienced a 8.1% increase in sales, while the GDP experienced only a 2.1% incline.

“Working with Activaire has been an amazing experience. The music selection, as it relates to our brand, is right on target. All updates are timely and any issues are resolved quickly. We are actually getting requests for the playlists! Rock on Activaire!”—Ignaz Gorishchek
VP of Store Development, Neiman Marcus
  • Music Service