The Curator Now journal
Notes on sound, taste,
and rooms.
What we're playing, why it works, and what we've learned building brand sound since 1999.
All
Playlist & Curation
Music & Science
Case Study
Music Licensing
Music Culture
Brand Strategy
Field Study
Curator Note
The Score
Music Culture
The Alchemy of Summer Music
Jul 1, 2026 · 5 min read
Curator Note
Now You Know: ear
Jun 23, 2026 · 4 min read
Music Culture
What's Going On Here? Asianpaper
Jun 13, 2026 · 5 min read
Curator Note
Now You Know: The Twins
Jun 9, 2026 · 5 min read
The Score
Five songs you need to hear right now!
Jun 8, 2026 · 4 min read
The Score
Five Songs You Need to Hear Right Now
May 1, 2026 · 3 min read
The Score
Five songs you need to hear right now!
Apr 17, 2026 · 3 min read
Hotels
Multi-Zone Hotel Music: Lobby, Restaurant, Spa, Pool, and Gym
Apr 9, 2026 · 12 min read
Hotels
What's Going On Here? La Folie Douce Après-Ski
Apr 1, 2026 · 6 min read
The Score
Five songs you need to hear right now!
Mar 27, 2026 · 3 min read
Curator Note
Now You Know: The Hellp
Mar 24, 2026 · 8 min read
Spas
Best Background Music for a Day Spa: What Relaxation Science Actually Says
Mar 14, 2026 · 11 min read
The Score
Five songs you need to hear right now!
Mar 6, 2026 · 3 min read
Yoga Studios
Music for Yoga Studios: Matching Sound to Class Type from Yin to Power Flow
Feb 19, 2026 · 10 min read
The Score
Five songs you need to hear right now!
Feb 18, 2026 · 4 min read
Brand Strategy
7 Ways a Global Music Strategy Wins Big After Super Bowl LX
Feb 10, 2026 · 4 min read
Restaurants
Restaurant Music Strategy: Tempo, Volume, and Dayparting for Full-Service Dining
Feb 7, 2026 · 11 min read
The Score
Five songs you need to hear right now!
Feb 3, 2026 · 4 min read
Curator Note
Now You Know: Lexa Gates
Jan 23, 2026 · 3 min read
The Score
Five songs you need to hear right now!
Jan 20, 2026 · 3 min read
Gyms
Best Music for a Gym: BPM Guide for Every Zone and Class Type
Jan 19, 2026 · 9 min read
Music Culture
ACTIVAIRE'S TOP ALBUMS 2025
Dec 23, 2025 · 8 min read
Retail
Holiday Harmonies: Elevating Retail Experiences with Holiday Music
Dec 15, 2025 · 4 min read
Hotels
Hotel Lobby Music: Setting the Right First Impression by Property Type
Dec 10, 2025 · 10 min read
Music Culture
What's Going On Here? Nostalgia-wave: How Gen X Music Became Gen Z's New Obsession
Dec 10, 2025 · 13 min read
Music Culture
What’s Going On Here? Turnstile, Amyl, and Demographic Amnesia.
Dec 4, 2025 · 4 min read
Barbershops
Barbershop Music: Building a Sound That Keeps the Chair Turning
Dec 1, 2025 · 10 min read
The Score
Five songs you need to hear right now!
Nov 21, 2025 · 5 min read
The Score
Five songs you need to hear right now!
Nov 11, 2025 · 3 min read
Music Culture
Soulwax is back.
Oct 24, 2025 · 3 min read
Coworking Spaces
Music for Coworking Spaces: Balancing Focus and Energy Across the Day
Oct 24, 2025 · 10 min read
Salons
How to Build a Beauty Salon Playlist That Clients Ask About
Oct 1, 2025 · 9 min read
Coffee Shops
Café Dayparting: How to Schedule Music from Morning Rush to Late-Afternoon Close
Sep 10, 2025 · 9 min read
Music Culture
What’s Going On Here? How Mk.gee and a New Generation Are Redefining Imperfection in Music
Aug 19, 2025 · 4 min read
Bars
Bar Music Guide: How Sound Design Drives Drink Orders and Dwell Time
Aug 17, 2025 · 9 min read
Spas
Spa Zone Mapping: Independent Music for Reception, Treatment, Relaxation, and Steam
Jul 25, 2025 · 8 min read
Retail
Background Music for Retail Stores | The Retail Music Strategy Guide
Jun 26, 2025 · 14 min read
Restaurants
Cuisine-Matched Music: An Operator's Guide to Italian, Japanese, Mexican, and French
Jun 23, 2025 · 9 min read
Coffee Shops
Best Music for a Coffee Shop: An Owner's Operational Guide
Jun 2, 2025 · 9 min read
Spas
MOOD BOARD: Modern Wellness – The Vibe Shift: How Gen Z and Millennials Are Reinventing Wellness Music.
Feb 18, 2025 · 5 min read
Playlist & Curation
Press Play: Playlist and Scene spotlight, November 2024
Oct 31, 2024 · 1 min read
Brand Strategy
Discover Activaire Curator's Feedback Feature
Oct 27, 2024 · 3 min read
Retail
Align Your In-store Music with Marketing and Promotions for a Holistic Customer Experience
Oct 15, 2024 · 7 min read
The Score
Five songs you need to hear right now!
Oct 14, 2024 · 3 min read
Playlist & Curation
Press Play: Playlist and Scene spotlight, September 2024
Aug 5, 2024 · 1 min read
Music Licensing
Get Legal: Why Can't I Just Play Spotify in my Store?
Jul 29, 2024 · 4 min read
Music Licensing
8 Critical Reasons Why Your Business Needs a Professional Background Music Service
Jul 5, 2024 · 11 min read
The Score
Five songs you need to hear right now!
Jun 28, 2024 · 4 min read
Retail
The Impact of Retail Music Strategy: Elevating Brand Perception
Jun 7, 2024 · 9 min read
Music Culture
Celebrating AAPI Heritage Month: The Rise of Asian Artists in the Global Music Scene
May 21, 2024 · 7 min read
Retail
Create a Winning In-Store Music Experience
May 21, 2024 · 8 min read
Music Culture
BBL Drizzy and AI-generated music's glow-up
May 14, 2024 · 6 min read
Hotels
MOOD BOARD: RENDEZVOUS – Late Night Hotel Music.
May 1, 2024 · 4 min read
Playlist & Curation
Mood Board: The Magic of Mellow Vibes. Slower-paced background music sets the scene
Apr 26, 2024 · 6 min read
Playlist & Curation
MOOD BOARD: VAGABOND SOUL – A Journey To The Khruangbin Universe.
Mar 25, 2024 · 2 min read
Music Licensing
Music for Business: How to Measure the Success of Your Music Strategy
Mar 9, 2024 · 9 min read
Retail
Why Human-Curation Outperforms AI for Retail Music Playlists
Mar 5, 2024 · 11 min read
Retail
Retail Music Service: Aligning In-store Music with Marketing and Promotions for Maximum Impact
Feb 7, 2024 · 7 min read
Playlist & Curation
Press Play: Playlist and Scene spotlight, February 2024
Feb 1, 2024 · 2 min read
Music & Science
Music for business: the science behind how it adds value to your brand, delights customers and grows your bottom line in 1.4 nanoseconds
Jan 29, 2024 · 4 min read
The Score
Five songs you need to hear this month [February ,2024]
Jan 24, 2024 · 4 min read
Retail
The Rise Of The Superfan: 7 ways to leverage in-store music with superfans
Jan 22, 2024 · 5 min read
Playlist & Curation
And Dream of Sleep – Background Music for Sleeping
Jan 16, 2024 · 5 min read
Music Licensing
Music Licensing: Are you covered?
Jan 9, 2024 · 5 min read
Retail
In-Store Music Repeats: The Dangers of Earworms
Jan 9, 2024 · 4 min read
Retail
On-Brand Music: The Best Way to Elevate the Retail Experience
Jan 9, 2024 · 3 min read
Playlist & Curation
Press Play: Playlist and Scene spotlight, October 2023
Oct 26, 2023 · 2 min read
Brand Strategy
Music for Brands: quip Beats – Your Ultimate Oral Care Jams
Oct 25, 2023 · 4 min read
Brand Strategy
Tuned In: The Symbiotic Relationship Between Music and Brand Culture
Oct 25, 2023 · 6 min read
The Score
Five songs you need to hear this month [October,2023]
Oct 25, 2023 · 3 min read
Brand Strategy
Uniting Beats: How Global Tunes are Revolutionizing Background Music for Retail and Hospitality
Oct 5, 2023 · 4 min read
Playlist & Curation
Press Play: Playlist and Scene spotlight, September 2023
Sep 6, 2023 · 2 min read
Retail
Case Study: Parachute Home
Sep 5, 2023 · 4 min read
The Score
Five songs you need to hear this month [September,2023]
Sep 4, 2023 · 3 min read
Music Culture
INDIE SLEAZE REVIVAL? REALLY?
Sep 1, 2023 · 6 min read
Hotels
5 WAYS TO UPGRADE YOUR HOTEL MUSIC EXPERIENCE
Jul 19, 2023 · 7 min read
Hotels
Setting the scene with expertly curated music for hotels.
Jul 18, 2023 · 5 min read
Playlist & Curation
Press Play: This month's Playlist and Scene spotlight, June 2023
Jun 20, 2023 · 2 min read
The Score
Five songs you need to hear this month [JUNE,2023]
Jun 20, 2023 · 3 min read
Music Culture
The Fire Island Tapes
Jun 19, 2023 · 5 min read
Music Culture
We sent our youngest team member to the Primavera 2023 music festival. Here's what he saw.
Jun 14, 2023 · 11 min read
Retail
Is your in-store music experience "Mid"?
May 19, 2023 · 5 min read
The Score
Five songs you need to hear this month [May,2023]
May 10, 2023 · 3 min read
Retail
The South Congress Retail Experience
May 9, 2023 · 6 min read
Playlist & Curation
Press Play: This month's Playlist and Scene spotlight, May 2023
Apr 25, 2023 · 3 min read
Brand Strategy
Show off your tunes with Activaire Curator's Display feature.
Apr 24, 2023 · 4 min read
Retail
Casper and the power of curated in-store music
Mar 13, 2023 · 4 min read
Playlist & Curation
Press Play: This month's Playlist and Scene spotlight, March 2023
Mar 1, 2023 · 3 min read
The Score
Five songs you need to hear this month [March,2023]
Feb 28, 2023 · 2 min read
Brand Strategy
2023 music trends to keep your brand on track
Feb 23, 2023 · 3 min read
Retail
Shop local: Using music to highlight store types and local culture
Feb 23, 2023 · 3 min read
Retail
Audio Branding 101: Tap into your brand's musical DNA
Feb 23, 2023 · 3 min read
Retail
Learn how music impacts your store experience
Feb 23, 2023 · 3 min read
The Score
Five songs you need to hear this month [February,2023]
Feb 9, 2023 · 2 min read
Music Culture
Playlist: The Spedup Version Music Trend: Over 150 Great Songs To Get You Started
Jan 17, 2023 · 4 min read
Music Culture
Playlist: Coachella 1999
Jan 13, 2023 · 5 min read
Music Culture
Indie Sleaze: We Are Your Friends
Jan 9, 2023 · 5 min read
Brand Strategy
Music and Nuanced Brand Messaging
Jan 5, 2023 · 4 min read
Playlist & Curation
Press Play: This month's Playlist and Scene spotlight, January 2023
Jan 3, 2023 · 3 min read
Playlist & Curation
New Year, New Music!
Jan 3, 2023 · 3 min read
Playlist & Curation
Explore Activaire Curator's Music Library
Jan 2, 2023 · 4 min read
Offices
Step up your workplace experience game with music. Get your office music up and running fast with Activaire Curator and Sonos WiFi Speakers.
Dec 7, 2022 · 3 min read
Playlist & Curation
Seven songs you need to hear this week
Sep 30, 2022 · 6 min read
Music Culture
Sonar+D The Metaverse, AI, Digital Twins, Virtual artists and a whole lot of bass.
Jun 22, 2022 · 5 min read
The Score
Five songs you need to hear this week (June 10, 2022)
Jun 10, 2022 · 3 min read
Playlist & Curation
Listen to our awesome Kate Bush-Stranger Things-inspired playlist
Jun 1, 2022 · 3 min read
Retail
Create a unique experience with curated music for dispensaries. The number 1 way to spark it up!
Mar 11, 2022 · 4 min read
Music Culture
A boy from Queens, Video Music Box and, New Order.
Dec 8, 2021 · 6 min read
Playlist & Curation
Listen to our playlist for Timbaland's NFT.NYC Event
Nov 5, 2021 · 2 min read
Coworking Spaces
Discover 5 ways background music for offices and coworking spaces promotes productivity and creativity.
Sep 3, 2021 · 5 min read
Retail
Store playlists: Discover the downside of letting your employees decide what music plays in your store.
Aug 3, 2021 · 4 min read
Bars
Music for Bars: The Good Bar, Brooklyn, New York
Aug 2, 2021 · 3 min read
Music Licensing
Music Licensing for business 101: Learn how it works, and why you need it
Dec 28, 2020 · 3 min read
Music Culture
2020 in music: The year we all stayed home
Dec 26, 2020 · 4 min read
Music Culture
Kraftwerk: A Little History Of The Future
May 8, 2020 · 4 min read
Retail
The Future of Retail: Post COVID-19 Strategies
Apr 2, 2020 · 7 min read
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