Five songs you need to hear this month [March,2023]
It’s cold out there. Here’s five songs from albums dropping this month… Read More
2023 music trends to keep your brand on track
Afrobeats is King. We predict a continued rise of Afrobeats in both music… Read More
Shop local: Using music to highlight store types and local culture
Now that you know how music acts as a design element in… Read More
Audio Branding 101: Tap into your brand’s musical DNA
Your Brick-and-mortar shops are your customers’ window into your world. Every gesture… Read More
Learn how music impacts your store experience
Did you know music elicits an emotional reaction from listeners in 1.4… Read More
Five songs you need to hear this month [February,2023]
New music from Chameleon Lime Whoopiepie, Depeche Mode, Miss Grit, Lil Yachty, and Scowl. Read More
Music and Nuanced Brand Messaging
In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans. Read More
Press Play: This month’s Playlist and Scene spotlight, January 2023
Welcome to the first installment of our monthly series Press Play, where… Read More
New Year, New Music!
It’s 2023, and so much new music is coming out in the… Read More
Explore Activaire Curator’s Music Library
Activaire Curator’s Music page is your portal to all our expertly curated… Read More
Five songs you need to hear this week (June 10, 2022)
See Thru Hands – Border Control Manchester UK’s… Read More
Listen to our awesome Kate Bush-Stranger Things-inspired playlist
Netflix's Stranger Things 4 has launched Kate Bush's 1985 classic "Running Up That Hill" to number 1 on the iTunes chart and 4 on Spotify's global top 200. Following the premiere of season four, the song saw an 8,700% in global streams on Spotify. Bush's entire catalog had an increase of 1,600% in global streams. Not bad for a song that initially placed 30 on the Hot 100 singles chart in 1985. Read More