Music for business is a soundtrack that expresses your brand's ethos and the aspirational desires of your customers. Each song you select must address one or more of your business objectives. When considering music for business, personal taste takes a back seat to brand authenticity, customer experience, and boosting sales. Read More
Music in retail isn’t just about filling the silence; it’s about crafting… Read More
Aligning your retail music service with marketing and promotional strategies can significantly… Read More
Welcome to our monthly series Press Play, where we look at some… Read More
Music for business: the science behind how it adds value to your brand, delights customers and grows your bottom line in 1.4 nanoseconds Read More
The superfan, a term once used to describe that friend who wouldn't shut up about their favorite artist, is now, thanks to data, a legitimate category and encapsulates a much broader segment of the population. We're no strangers to super fandom around here; it's what we do for a living. We are superfans. Read More
Music Licensing. Performance Rights Organizations (PROs) like ASCAP, BMI, SESAC, and GMR protect the intellectual property of songwriters, composers, and music publishers. They issue licenses and collect royalties on behalf of their members when their music is played publicly, whether in a coffee shop, retail store, or any business venue. This system is not only crucial for the livelihood of artists but also ensures that businesses can legally use their music to enhance their environment. Read More
Retail brands aiming to provide an evocative and captivating music program for their store spaces know how lethal short music programs and repeating songs are. In-store music repeats are generally a top complaint from retail staff. Offering robust, diverse, and enjoyable music programs is the key to preventing monotony and ensuring an unforgettable shopping experience. And guess what? It's not just the shoppers who benefit; even the front-line employees, those daily superheroes of the retail world, get a morale boost when the beats keep evolving. Read More
In the dynamic world of retail, crafting a shopping experience that lingers in customers' memories is the holy grail of success. And here's the secret sauce: on-brand music. But let's face it; consistently curating on-brand music can be like surfing a never-ending wave. You need the right expertise to keep the music vibes flowing seamlessly. Read More
Welcome to our monthly series Press Play, where we look at some… Read More
Something transformative happens at Activaire when we synchronize a client's brand with music culture; the brand story springs to life and continues to evolve! Music is a lens that adds hue and dimension to the brand story, and that story shifts and changes depending on the lens. Read More
For Millennials, who have witnessed the evolution of the digital age, and Gen Z, the digital natives, music is a universal language that transcends borders and generations. Background music is an instantaneous and authentic way to make customers and guests feel seen. Read More