The Impact of Retail Music Strategy: Elevating Brand Perception

The right soundtrack does more than just fill the silence—it enhances your brand, forges emotional connections with customers, and differentiates you from competitors. Let’s explore how a well-crafted retail music strategy can significantly impact brand perception and why it should be a fundamental part of your branding approach. Read More

Celebrating AAPI Heritage Month: The Rise of Asian Artists in the Global Music Scene

Asian American and Pacific Islander (AAPI) Heritage Month honors and recognizes the rich cultural contributions of AAPI communities. In recent years, the global music scene has witnessed an unprecedented rise in the representation of Asian artists, a movement that is both inspiring and transformative. These artists are not only breaking barriers but also redefining genres, bringing diverse sounds and stories to the forefront. Here, we spotlight some remarkable Asian artists making waves globally and celebrate their impact on the music industry. Read More

BBL Drizzy and AI-generated music’s glow-up 

If you're familiar with the Kendrick and Drake beef, you will, like me, still have Metro Boomin's "BBL Drizzy" bouncing around in your head from time to time. Based on the consistent stream of BBL Drizzy memes that continue to pour in on TikTok and Reels, it's clearly still grabbing people's attention. The casual listener addicted to the catchy hook and party-jam vibe probably doesn't realize the vocals are AI-generated. I didn't. I had a busy week, and the song jumped into my head and wouldn't leave. I didn't have time to look into it, so I simply enjoyed it. A week went by, and I heard it everywhere. It was in much of the social media I saw, coming out of cars and people singing it on the street; it was ubiquitous. Read More

MOOD BOARD: RENDEZVOUS – Late Night Hotel Music.

Welcome to "Rendezvous," the playlist designed to elevate the ambiance of your hotel bar into the most sought-after club experience as evening falls. This collection is a sophisticated yet accessible blend of house music, perfectly suited for intimate dance floors where lights dim and the night's potential unfurls. Hotel music for late nights. Read More

Mood Board: The Magic of Mellow Vibes. Slower-paced background music sets the scene

Welcome to our Mood Board series, where we delve into the origins and inspirations behind our Playlists and Scenes and our approach to background music. Finding moments of peace and relaxation can feel like a luxury in a chaotic and fast-paced world. Yet, in places like hotels, lounges, and small stores, creating an atmosphere of tranquility and refinement is not just a luxury but a necessity. The secret ingredient? Mellow music. Read More