Music for business: the science behind how it adds value to your brand, delights customers and grows your bottom line in 1.4 nanoseconds

Science tells us that it takes less than 1.4 nanoseconds for sound to make an impression. Curated music for business helps you beat the clock, creating an immediate and lasting impact on your customers. 

1.4 nanoseconds? Let’s think about that. 

When someone steps into your premises, they’re not just absorbing the visual aesthetics—such as the layout, decor, and styling—but also making rapid judgments based on the music they hear. The genre, tempo, intensity, and even the specific song and artist play a crucial role in shaping their first impression of your brand.

The Importance of Sound in Business

It’s clear that your space needs to look appealing to give your guests a fantastic first impression, but if you’ve overlooked the music you’re playing, you’re missing out on leveraging a critical moment. Sound is as vital to your business as any visual asset, influencing customer perception and behavior in profound ways.

Enhancing Customer Experience with Music

Getting the music right can significantly enhance visitors’ perception of your space’s quality. Beyond nurturing initial impressions, the right music can extend dwell times and, consequently, improve profits.

Statistics and Insights

Recent studies have reinforced the connection between music and customer behavior. A study by analytics firm Path Intelligence reported that for every 1% increase in dwell time, sales could see an uptick of up to 1.3%, highlighting the profitability of making customers stick around.

Experiments continue to demonstrate the influence of tempo on shopping behavior. Slow-tempo music encourages customers to move at a leisurely pace, increasing the likelihood of impulsive purchases, while fast-tempo music tends to rush them, reducing potential sales.

The Power of Unfamiliar Music

Contrary to intuition, playing less familiar music can be more beneficial for businesses. Familiar tunes may increase arousal levels, causing customers to pay more attention to the music than their shopping, potentially hurrying their decisions and reducing the time spent in-store. This insight suggests a strategic pivot from popular hits to expertly curated, less familiar tracks to enhance the shopping experience.

The Science of Music and Dopamine

Music’s impact on the brain is significant, involving the nucleus accumbens and the Brodmann area 47 (BA47). These areas are responsible for the dopamine release that music triggers, influencing our perception of time and encouraging longer stays in-store, which can lead to increased spending.

Making Music Work for Your Business

In today’s competitive market, it’s not enough to follow trends. Your background music should make a statement, aligning with your brand identity and encouraging customers to linger. Activaire specializes in understanding the science of music for business, ensuring that your background music not only represents your brand but also drives profitability with the freshest sounds available.

There, we said it’d be worth it.

So how are you making music work for your business? Are you confidently driving a stake in the ground as a market leader, or are you just chasing trends? Is your background music making the right impression and encouraging guests to stick around?

Understanding the science behind music for business is crucial for any brand looking to add value, delight customers, and grow their bottom line. With the right music strategy, informed by the latest research and trends, businesses can create an environment that not only attracts but also retains customers, ultimately contributing to increased sales and brand loyalty. Activaire remains at the forefront of this intersection between music and business, offering expert curation services that align with your brand’s unique identity and objectives.

Activaire understands the science of music for business. Trust us: we’ll make sure your background music represents your brand and drives up your profitability. All with the freshest sounds imaginable.