In-Store Music Repeats: The Dangers of Earworms

Retail brands aiming to provide an evocative and captivating music program for their store spaces know how lethal short music programs and repeating songs are. In-store music repeats are generally a top complaint from retail staff. Offering robust, diverse, and enjoyable music programs is the key to preventing monotony and ensuring an unforgettable shopping experience. And guess what? It’s not just the shoppers who benefit; even the front-line employees, those daily superheroes of the retail world, get a morale boost when the beats keep evolving.

If you’ve ever spent time in retail, you know the drill – the same old tunes on a never-ending loop can turn even the catchiest track into your own personal nightmare. These earworms can ruin your experience and are absolute torture for store employees. That’s where Activaire comes in to shake things up. We craft music programs that pack a punch, with a whopping 30+ hours of music per program. Our goal? To create an environment where customers rarely bump into the same song more than once a week, even if they’re doing some serious retail therapy.

When the in-store music repeats, your team feels the pain

Do these complaints sound familiar?

“I hear the same songs every day. I just drown it out and try not to notice it anymore.”

“The music never changes. I’ve got these songs memorized.”

“I used to love that song, but now I never want to hear it again!”

These are common statements we hear from new customers about their previous music service, and we’ve made it our goal to release them from the grips of the earworm.

Activaire has an epic library that takes the customer and staff experience to the next level. We’re talking about an ever-growing treasure trove of musical gems that ensures every visit feels like a new adventure. The Activaire Curator platform is like a musical playground, offering an array of tracks and genres to choose from. It’s like having a DJ at your fingertips, allowing you to curate the perfect vibe that aligns seamlessly with your brand’s identity and customer profiles.

Earworms kill the vibe and destroy motivation because repetition leads to desensitization. 

“The desensitization effect is rooted in the way our brains process information. Our brains have a limited capacity for attention, and they prioritize incoming stimuli based on their perceived importance. When we hear the same thing over and over again, our brains categorize it as familiar and less important. As a result, our brains allocate less attention and cognitive resources to process the information.“

Harold Robert Meyer – The ADHD Resource Center

Each song in your music programs expresses your brand values and mission, and our curation team is constantly searching for new songs that embody everything that makes you unique. Behind the scenes, we’re cherrypicking songs that will go into your rotation this week, next week, and in the coming months. Every song in your program has a three-month lifespan, after which it’s archived. When new content gets added, it’s automatically delivered to all your locations. As life-long music nerds, we’re obsessed with discovering and sharing new music, so stale playlists are not part of our DNA.

In addition to the meticulous tending of our content, Activaire’s Playlists and Scenes library offers 800+ options if you want a change of pace or want to try out a new sound. Select a Playlist or Scene and start playing it immediately from the curator dashboard. You can trigger changes on the store and corporate levels, starting the same playlist in every store or a select group of stores. You’ve always got your schedule to take you back to your standard vibe, so you don’t have to worry about messing anything up.

Whether you’re setting the stage for a vibrant shopping spree or creating a serene escape in a café, Activaire’s dedication to longer and more diverse music options guarantees that you have a musical arsenal at your disposal. Put an end to in-store music repeats and say goodbye to monotony – with Activaire, you’re in for a dynamic, toe-tapping, and delightful ride that keeps both customers and staff grooving throughout their store experience!