A showroom that sounds like your brand.
From showroom open to service close, the floor, the waiting area, and the finance office each get their own scene, human-curated, dayparted automatically, fully licensed.
Buyers remember how a showroom sounds.
The atmosphere a buyer feels the moment they step onto the floor shapes how long they stay and how confident they feel about the deal. Most dealerships leave that entirely to chance, a house radio station, a Bluetooth speaker, or silence.
The showroom floor is the first and last impression of a visit. A considered soundtrack signals the brand level before a buyer reads a single window sticker.
A well-paced showroom scene extends dwell time, over a walkaround, a conversation, a second look, instead of a buyer heading for the exit.
Ensure your guests feel completely comfortable on the showroom floor, allowing them to negotiate with more confidence from start to finish.
Human curators build open-to-close sound, matched to your dealership’s brand level.
Showroom, service waiting, and finance office, dayparted independently, from one dashboard.
ASCAP, BMI, SESAC, GMR, every license included in the fee.
Every location, every brand, the same sound standard, 1 store or 100.
Music is the fastest sales tool on your floor.
Environmental psychology research confirms that congruent music shapes buyer emotional state within seconds of arrival. The right showroom soundtrack replaces walk-in hesitation with purchase confidence before your sales team says a word.
Four zones. One dashboard.
Showroom, service waiting, finance office, and staff area, each dayparted to its own rhythm, automatically. See how scheduling works →
Sounds for every corner.
Hand-built by people who've actually stood on a showroom floor. How we build them →
Works with your AV setup.
No rip-and-replace. Curator Now integrates with the systems your property already runs. Browser-based for properties without dedicated AV, or native integration with Sonos, Q-SYS, Marshall, and Epicentre for full multi-zone control.
Simple plans. No surprises.
Every plan ships with a 14-day free trial. Cancel any time.
Questions dealership operators actually ask us.
What music works best in a car dealership showroom?+
The best showroom music is congruent with the brand level of the vehicles being sold. Luxury and premium marques benefit from sophisticated, polished contemporary or jazz-influenced tracks. Volume brands can carry more energy: contemporary pop and rock perform well. Curator Now's automotive library includes premium contemporary, sophisticated ambient, classic rock, and easy listening scenes, all calibrated for showroom environments.
Does music affect how long car buyers spend on the showroom floor?+
Yes, significantly. Milliman's foundational study found that slow-tempo background music increased time spent in commercial environments by approximately 38%. In an automotive context, where dwell time correlates with vehicle consideration and purchase probability, this is one of the most impactful atmospheric variables a dealership can control.
Can I run different music in the showroom vs. the service waiting area?+
Yes, this is exactly what Curator Now is designed for. A full dealership setup typically runs separate programs in the showroom (brand-appropriate, midtempo), service waiting (approachable, familiar), and finance office (calm, professional ambient). Each zone shifts automatically through the day without staff intervention.
Is music licensing required in a car dealership?+
Yes. Any music played publicly in a commercial environment, including car dealership showrooms, service centers, and finance offices, requires a public performance license from ASCAP, BMI, SESAC, and GMR. Curator Now's subscription includes full coverage from all four organizations, with no separate licenses required.
How do I manage different music programs across multiple dealership brands?+
Enterprise plans give you a single dashboard to manage every location across every brand in your group. A luxury brand and a volume brand can run completely different sonic identities, with different genres, tempos, and energy levels, all managed from one login.
Does music affect the service waiting experience?+
Yes, measurably. Research by Routhieaux & Tansik found that music significantly reduces perceived wait duration in service environments. For a dealership's service waiting area, where customers are often anxious about repair costs and timelines, calm, familiar music provides meaningful anxiety reduction and improves service satisfaction scores.