Music for boutiques & design-led retail

A boutique that sounds as curated as the rack.

Paste your website URL to seamlessly match your aesthetic to premium, human-curated soundscapes that are automatically dayparted and fully licensed.

Matched
to your exact aesthetic, via Brand Positioning
Higher
perceived credibility with on-brand sound
27 yrs
curating for design-led retail
Sourced from peer-reviewed research, learn more ↓
Design-led boutique interior
now playing · sales floor The Dig: High Fashion
Live across the network right now
The Dig: High Fashion · Sales floor
Indie Dance · Entrance
Modern Luxury · Fitting rooms
Retro Runway · Checkout
Resort: Club · Sales floor
Emerging Indie · Entrance
Electro Pop (Midtempo) · Sales floor
Indie Rock (Midtempo) · Fitting rooms
The Dig: High Fashion · Sales floor
Indie Dance · Entrance
Modern Luxury · Fitting rooms
Retro Runway · Checkout
Resort: Club · Sales floor
Emerging Indie · Entrance
Electro Pop (Midtempo) · Sales floor
Indie Rock (Midtempo) · Fitting rooms
Trusted by these great brands
LVMH Mejuri Uniqlo Patagonia LVMH Mejuri Uniqlo Patagonia LVMH Mejuri Uniqlo Patagonia LVMH Mejuri Uniqlo Patagonia LVMH Mejuri Uniqlo Patagonia LVMH Mejuri Uniqlo Patagonia LVMH Mejuri Uniqlo Patagonia LVMH Mejuri Uniqlo Patagonia
Why boutiques switch

Taste is the whole brand.

A boutique's music has to be as specific as its merchandising. A generic playlist undercuts everything the buying and display decisions worked to build.

Curated boutique retail interior
Set the tone at the rack.

The first sound a shopper hears has to be as specific as the merchandising.

Keep shoppers browsing longer.

A generic playlist undercuts the buying decisions the space was built around.

Drive the final sale.

Maintain a consistent aesthetic from the front window to the fitting room so your brand reads as confident rather than accidental

Matched.

Brand Positioning engine reads your aesthetic and surfaces the fit.

Timed.

One zone, dayparted to your actual foot traffic.

Legal.

ASCAP, BMI, SESAC, GMR, every license included in the fee.

Considered.

Human-curated from a hand-picked library, not assembled from a generic one.

Receipts

Music that fits, not generic ambience.

Congruent, aesthetic-matched music raises perceived brand credibility and browsing time significantly more than a category-generic playlist, even at identical volume and tempo.

Perceived brand credibility with aesthetic-matched music Retail atmospherics, brand congruence studies Higher
Browsing time with congruent vs. category-generic playlists Consumer psychology, retail atmospherics Longer
Willingness to pay full price with brand-fit ambience Retail pricing perception research Higher
Don't get caught

Stop playing Spotify on the floor.

Consumer streaming is not licensed for commercial venues. Boutiques are a frequent enforcement target. "We didn't know" is not a defense.

The exposure

Spotify's consumer terms explicitly prohibit commercial use. Any boutique streaming it through sales-floor speakers is in violation, business account or not.

The fine

Public-performance infringement carries statutory damages up to $150,000 per work under U.S. Copyright Act §504(c).

The fix

Curator Now includes all four PROs, ASCAP, BMI, SESAC, GMR, in every plan. No negotiations, no separate fees, no exposure.

Smart scheduling

Slow open, busy afternoon.

One zone, dayparted to your traffic, automatically. See how scheduling works →

10 AM · Entrance
Indie Dance
Slow open
1 PM · Sales floor
The Dig: High Fashion
Peak afternoon
5 PM · Fitting rooms
Modern Luxury
Evening browse
7 PM · Checkout
Retro Runway
Closing
Sales floor · weekly schedule set once · runs itself
10:00 – 1:00
Indie Dance
slow open
1:00 – 5:00
The Dig: High Fashion
peak afternoon
5:00 – 7:00
Modern Luxury
evening browse
7:00 – close
+ Add a scene
closing
Scenes for boutiques

Sounds matched to taste.

Hand-built to match aesthetic, not just category. How we build them →

The Dig: High Fashion
The Dig: High Fashion
Now playing · Sales floor
Cool Kids, Echosmith
108 BPM
Indie Dance
Indie Dance
Now playing · Entrance
Feel It Still, Portugal. The Man
104 BPM
Modern Luxury
Modern Luxury
Now playing · Fitting rooms
Midas, Malibu State
92 BPM
Resort: Club
Resort: Club
Now playing · Sales floor
Electric Feel, MGMT
106 BPM
Emerging Indie
Emerging Indie
Now playing · Entrance
Chamber of Reflection, Mac DeMarco
98 BPM
Electro Pop (Midtempo)
Electro Pop (Midtempo)
Now playing · Checkout
Midnight City, M83
112 BPM

Works with your AV setup.

No rip-and-replace. Browser-based for boutiques without dedicated AV, or native integration with Sonos, Q-SYS, Marshall, and Epicentre.

Meet Epicentre →See all integrations →
Epicentre
Activaire Epicentre
Multi-location boutique chain?

Curator Now is the operator-grade platform for design-led retail, fleet dashboard, real-time rollout, and audio messaging across every location.

See the platform →

When the sound fits, the brand lands.

Simple plans. No surprises.

Every plan ships with a 14-day free trial. Cancel any time.

Billed monthly · cancel anytime
Basic
$35 /zone/mo
1 location, 1 zone 1,000+ curated scenes Full licensing included Browser-based playback
Start free trial
Most popular for boutiques
Pro
$50 /zone/mo
Up to 4 zones per location Smart dayparting across zones Sonos / Q-SYS integrations Dedicated Client Success Manager
Start free trial
Enterprise
Let's talk
Fleet dashboard, multi-location Bespoke curation & sonic branding Activaire Epicentre hardware Dedicated account team
Talk to sales
From the curator's desk

Taste, backed by research.

Notes on brand sound, curation, and running a boutique that's specific on purpose.

Read the full blog →

Questions boutiques actually ask us.

How does music get matched to a boutique's specific aesthetic?+

Curator Now's Brand Positioning engine reads your site and social presence the way a music supervisor would, then surfaces scenes tuned to your neighborhood, aesthetic, and customer demographic.

Do boutiques need a music license?+

Yes. Any public performance of music in a boutique requires licensing from ASCAP, BMI, SESAC, and GMR. Consumer streaming apps are not licensed for commercial use.

Can a small, single-location boutique afford this?+

Yes. Basic starts at $35/zone/month and a single boutique is typically one zone. There's a 14-day free trial with no credit card required.

How does dayparting work for a boutique?+

Set a schedule once: quieter energy for a slow morning open, upbeat energy for peak afternoon and weekend traffic. Curator Now handles every transition automatically.

Can a boutique chain manage every location centrally?+

Yes. Enterprise plans include a fleet dashboard for pushing scenes and schedule changes across every location from a single login.

Let your boutique speak for itself.

14 days free. No credit card. No installs. Cancel any time.

Start free trial Back to Curator Now