Music that sets the scene, starting in your lobby.
From morning arrivals to evening last call, in every zone from the restaurant to the spa, your guests hear a dedicated music profile that elevates your atmosphere. Automatically dayparted, beautifully mixed, and 100% compliant.
First and last impressions define the guest experience. Don't play it safe with generic music programs, leave it to chance with glitchy Bluetooth, or settle for awkward silence.
Set the tone at check-in.
The lobby is the first and last impression of a stay. A considered soundtrack signals the brand before a guest reads a single word.
Keep guests in the space longer.
A well-paced bar or lobby scene encourages guests to linger, over a drink, a conversation, a second coffee, instead of retreating to their room.
Travel into the review.
"Great atmosphere" and "felt special" are ambience callouts, and ambience is mostly what a space sounds like.
Warm.
Human curators build check-in-to-checkout sound, matched to your property’s brand.
Seamless.
Lobby, restaurant, spa, and bar, dayparted independently, from one dashboard.
Legal.
All licensing for background music service is included in the fee.
Consistent.
Every property, every door, the same brand sound, 1 or 100 locations.
Receipts
Music is the fastest hospitality tool you have.
Environmental psychology research confirms that congruent music shapes guest emotional state within seconds of arrival. The right lobby soundtrack replaces travel fatigue with a positive first impression before your front desk team says a word.
SETTLED
NPS +27%
STRESSEDDELIGHTED
Guest NPS lift, congruent vs. generic musicSpence, Frontiers in Psychology, 2022 (35 citations)↑27%
F&B spend, slow-tempo bar vs. fast/silenceMalcman et al., Behavioral Sciences, 2024↑19%
Wait time perception, slow tempo lobby musicKhamis & Keogh, Popular Music, 2021↓shorter
“Guests are more likely to describe a stay as memorable when the space around them feels considered, not incidental.”
Consumer streaming is not licensed for commercial venues. Hotels, lobby, bar, restaurant, spa, are a frequent enforcement target for performance-rights organizations. "We didn't know" is not a defense.
The exposure
Spotify's consumer terms explicitly prohibit commercial use. Any property streaming it through lobby or restaurant speakers is in violation, business account or not.
The fine
Public-performance infringement carries statutory damages up to $150,000 per work under U.S. Copyright Act §504(c).
The fix
Curator Now includes all four PROs, ASCAP, BMI, SESAC, GMR, in every plan. No negotiations, no separate fees, no exposure.
Smart scheduling
Four zones. One dashboard.
Lobby, restaurant, spa, and bar, each dayparted to its own rhythm, automatically. See how scheduling works →
7 AM · Lobby
Le Café Parisien
Warm morning arrivals
12 PM · Restaurant
Adult Contemporary Pop
Lunch service
3 PM · Spa
Zen Spa
Afternoon quiet
8 PM · Bar
Rendezvous
Evening lounge
Lobby · weekly scheduleset once · runs itself
7:00 – 11:00
Le Café Parisien
arrivals & breakfast
11:00 – 17:00
Jazz - Classic Uptempo Instrumentals
daytime energy
17:00 – 22:00
Rendezvous
evening arrivals
22:00 – close
+ Add a scene
late lounge
Scenes for hotels
Sounds for every corner.
Hand-built by people who've actually stood in your lobby. How we build them →
Rendezvous
Rendezvous
Now playing · Lobby
Nightswim, Parra for Cuva
92 BPM
Resort: Lounge
Resort: Lounge
Now playing · Bar
Glassy, Tourist
104 BPM
Soft Jazz
Soft Jazz
Now playing · Restaurant
Blue in Green, Bill Evans
78 BPM
Acoustic Spa Instrumentals
Acoustic Spa Instrumentals
Now playing · Spa
Weightless, Marconi Union
68 BPM
Resort: Cocktails
Resort: Cocktails
Now playing · Bar
Innerbloom, RÜFÜS DU SOL
112 BPM
Lounge: Vocal (Midtempo)
Lounge: Vocal (Midtempo)
Now playing · Lobby
The Look, Metronomy
96 BPM
Works with your AV setup.
No rip-and-replace. Curator Now integrates with the systems your property already runs. Browser-based for properties without dedicated AV, or native integration with Sonos, Q-SYS, Marshall, and Epicentre for full multi-zone control.
Do hotels need a music license for lobby and restaurant playback?+
Yes. Any public performance of music in a hotel, lobby, restaurant, bar, spa, or elevator, requires licensing from ASCAP, BMI, SESAC, and GMR. Consumer apps like Spotify are not licensed for commercial use, and hospitality venues are a frequent enforcement target.
Can each area of the hotel play different music?+
Yes. Curator Now runs independent zones, lobby, restaurant, spa, and bar can each have their own scene and schedule, managed from one dashboard.
How does dayparting work for a hotel's daily rhythm?+
You set a schedule once: warm acoustic mornings in the lobby, upbeat lunch energy in the restaurant, calm ambience in the spa, and a lounge scene at the bar in the evening. Curator Now handles every transition automatically.
What hardware do we need across a large property?+
None required, Curator Now streams from any browser. It also integrates with Sonos, Q-SYS Core processors, Marshall commercial speakers, and the Activaire Epicentre player for larger or multi-property deployments.
Can a multi-property hotel group manage all locations centrally?+
Yes. Enterprise plans include a fleet dashboard for pushing scenes and schedule changes across every property from a single login, keeping brand sound consistent chain-wide.
Let your lobby speak for itself.
14 days free. No credit card. No installs. Cancel any time.